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1. What information do we collect from you?
In order to better provide you with numerous products and services, the Company collects two types of information about its visitors: Personally Identifiable Information and Non-Personally Identifiable Information. Our primary goal in collecting information from you is to provide you with a smooth, efficient, and customised experience while using our site.
Personally Identifiable Information:
This refers to information that lets us know the specifics of who you are. Personal information is requested when you order a product or service. For example, this information might include your name, billing address, shipping address, telephone number, e-mail address, credit card or other payment information, and product details. With this information, the Company can fill your orders and better provide you with personalised services.
Non-Personally Identifiable Information:
This refers to information that does not by itself identify a specific individual. We gather certain information about you based upon where you shop on our site in several ways. This information is compiled and analysed on both a personal and an aggregated basis. For example, this information may include the Web site's Uniform Resource Locator ("URL") that you just came from, which URL you next go to, what browser you are using, and your Internet Protocol ("IP") address. A URL is the global address of documents and other resources on the World Wide Web. An IP address is an identifier for a computer or device on a Transmission Control Protocol/Internet Protocol ("TCP/IP") network, such as the World Wide Web. Networks like the Web use the TCP/IP protocol to route information based on the IP address of the destination. In other words, an IP address is a number that is automatically assigned to your computer whenever you are surfing the web, allowing web servers to locate and identify your computer. Computers require IP addresses in order for users to communicate on the Internet, browse and shop.
On an aggregated basis, we collect anonymous data related to the pages, products, downloads and other content that is sampled, clicked on, streamed, searched for, transferred from and downloaded. Except as otherwise limited in this Policy, we may disclose, sell, trade, or rent Non-Personally Identifiable Information to others without your consent.
2. Where do we collect information from you and how do we use it?
Our primary goal in collecting personal information is to provide our visitors with a superior customised online experience. We use the customer contact information to fill orders, contact purchasers to inform them of their order status, to send promotional information, to enhance the operation of our site and administer our systems.
Demographic data also may be collected at our site from third party advertising servers, content servers, or web site analysis agents who provide us with the zip code and area code associated with a visitor's server, along with pages viewed on our site. We review the actions of our visitors on an aggregate basis to determine customers' preferences. The Company also does research on our visitors' demographics, interests, and pages viewed based on the information provided to us during ordering, a promotion, from our server log files, from our web site analysis agents, or from contests, drawings or surveys. We will use this data to tailor the visitor's experience at our site, to improve our marketing and promotional efforts, to statistically analyse site use, to improve our product offerings, and to customise our site's content, layout, and services. We receive reports from third party ad servers, content servers, or web site analysis agents that tells us how many ads were presented and clicked upon or what content was served or viewed.
When you order from us, we collect personally identifiable information from you. If you order one of our products or services, we will collect and maintain your name, e-mail address, billing address, shipping address, telephone number, product selections, credit card or other payment information, order number, referring URL, IP address, page you bought from and a password. We collect this, and other information, as disclosed in this Policy, in order to fill your order, to communicate with you about your order and to send you promotional materials. Before confirming your order, you will have the opportunity to review the product order form and make changes and additions to the information it contained and these changes will be automatically kept for future use. We may require additional verifications or information before accepting any order.
Newsletters, Promotional E-mails and Personalised On-line Ads:
We offer free newsletters, promotional e-mails and personalised on-line advertisements as a service to our customers. We will send you newsletters and e-mails periodically listing current specials and deals. You may "opt-out," or unsubscribe from our newsletters, emails or personalised on-line advertisements by following any unsubscribe instructions in any e-mail, newsletter or personalised on-line advertisement you receive from us. After doing so, if you have opted out of receiving all newsletters, all promotional emails or all personalised on-line ads, you will not receive future promotional emails, newsletters or personalised on-line advertisements (as applicable), unless you open a new account, enter a contest, or otherwise subsequently sign up to receive newsletters, emails or personalised on-line advertisements.
3. With whom do we share your information?
The information collected by the Company is used for processing orders, keeping you informed about your order status, for statistical purposes, for improving our site and its performance, to serve ads, and to notify you of products or special offers that may be of interest to you.
Other Parties Generally:
We may provide Non-Personally Identifiable Information about our customers' sales, traffic patterns, and related site information to third parties, but these statistics do not include any Personally Identifiable Information.
Products Advertised on Our Site:
Where you order or sign up for goods or services offered through our site, but sold directly to you by a third party or fulfilled by a third party, we give your personal information to that third party to facilitate the sale of such goods or services (e.g., orders shipped from distribution or direct from the manufacturer).
4. What security precautions are in place to protect against the loss, misuse, or alteration of your information?
In order to most efficiently serve you, credit card transactions and order fulfillment are handled by established third party banking, processing agents and distribution institutions. They receive the information needed to verify and authorise your credit card or other payment information and to process and ship your order.
Within the Company, your information is kept on password protected, limited access servers. Wherever possible and applicable, our servers reside behind a corporate firewall that maintains controls on access to the system from both our internal network and the Internet.
5. Contacting Virtual Graffiti Ltd about privacy questions or concerns
Virtual Graffiti Ltd
2nd Floor, 201 Haverstock Hill.
London, NW3 4QG
You have the right to request a copy of the information that we hold about you. If you would like a copy of some or all of your personal information, please send letter to the details set forth above. We may make a small charge for this service.